07 October 2010

Juice maker launches 'The Naked Truth' Facebook campaign

In an effort to find "The Naked Truth," juice maker Naked Juice has launched a new campaign to drive social engagement and give fans a chance to win an eco-adventure. Fans are encouraged to submit their personal truths—whether it be a rule to live by or a crazy confession—at Facebook.com/nakedjuice.

Along with appearing on the Facebook page, the truths will be streamed live into headlines as part of the digital campaign appearing on sites such as care2.com, Glam.com and uncrate.com.

Also on the Facebook page, fans can enter to win an eco-adventure trip for four to the rainforest in Costa Rica—home to many fruits that are sustainably harvested and make their way into Naked Juice. The trip will be hosted in partnership with Rainforest Alliance, an international nonprofit organization working to ensure sustainable livelihoods for people while protecting wildlife and the environment. The partnership is part of an ongoing commitment by Naked Juice toward sustainability initiatives that will decrease the company's impact on the environment.

"Truth is, at Naked Juice, we use only 100-percent fruit and vegetable juice to make our juices and juice smoothies. We never add sugar or water—we keep it honest and real," said Brad Armistead, Director of Marketing, Naked Juice. "Because our fans are at the heart of everything we do, it was only natural to bring them into our campaign by inviting them to share their own Naked Truths."

For more information, visit www.nakedjuice.com, like them on Facebook or follow them on Twitter.

Rolanda Ware | @evolvecampaigns
Rolanda is one of the directors of EVOLVE! Campaigns, a UK based campaigning organization which focuses on vegan education. Follow Rolanda on EVOLVE! Campaigns and Facebook.

Photo credit: Naked Juice