06 October 2010

Frito Lay to pull noisy biodegradable Sun Chips bags

It is true that we eat with our eyes, but now there’s proof that we eat with our ears too.

Frito Lay company is discontinuing their biodegradable Sun Chips snack bags because customer complaints that the bags were too noisy. The 100% compostable bags are designed to break down in the environment, and are made out of plant material, which makes them louder than average bags.

Spokeswoman Aurora Gonzalez of Frito Lay says the company received complaints about the noise from the bags since they were launched in April 2009. Sales of the snacks have fallen 11% since the new packaging took effect.

"We need to listen to our consumers," Ms. Gonzalez said. "We clearly heard their feedback."

Frito Lay says it will switch back to plastic packaging for most of the Sun Chips varieties, and keep the biodegradable packaging for the original plain flavor.

Frito Lay says it is working on developing the next generation of biodegradable bags, and will use what it learned from the Sun Chips effort.

Robin Lawless | @robmlaw
Robin lives in NYC with her cat Maggie where she follows a vegetarian lifestyle, practices yoga, and volunteers at Catskill Animal Sanctuary. Follow Robin on Facebook

Photo credit: cc: flickr.com/photos/cogdog