To celebrate the first ever Non GMO month, Whole Foods market has partnered with the Non-GMO Project to promote awareness about genetically modified organisms (GMOs) in the food supply. Throughout the month of October, Whole foods shoppers can learn more about non-GMO verified products through store displays and at the company’s website. Additionally, on October 10, Whole Foods stores throughout the country will offer special product tastings and demonstrations.
The Grocery Manufacturers Association estimates that 80 percent of processed foods in the United States contains at least one GMO, but there is no standard for labeling GMOs in non-organic products. The European Union, Japan and Australia all have bans or restrictions on GMO crops as they are not considered proven to be safe.
"Most Americans have no idea that there are GMOs in their food, and may not even know what a GMO is," said Megan Westgate, executive director of the Non-GMO Project. "At the same time, study after study points to potential health risks and consumers in most developed countries around the world won't eat them. Americans deserve the same information and safe choices that consumers in Europe and elsewhere have, and that's what The Non-GMO Project and Non-GMO Month are all about.”
The most widely grown genetically modified crops are corn, soy, canola and cottonseed. The plants are genetically engineered to withstand direct application of herbicide and/or to produce an insecticide. None of the GMO traits currently on the market have been shown to offer increased yield, drought tolerance, enhanced nutrition, or any other consumer benefit.
Photo credit: WHOLE FOODS MARKET/PR NEWSWIRE