New Animal Planet show seeks passionate cat owners

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With over 36 million households in America owning a cat, its almost certain that there are some people who will go above the norm to keep their feline friends happy. Take the man from Minnesota who spent more than $10,000 on creating a tunnel system throughout his home for his cats pleasure. If that doesn't seem strange to you, then Animal Planet may be looking for you!

Recognizing the lengths some people willingly go to for their companion animals, the makers of Fresh Step litter with the help of Animal Planet's new series "Must Love Cats," is launching the "Feline Fanatics Contest" a nationwide search for the most passionate of cat lovers. The best story will be awarded an appearance on the show, an editorial feature in 'Star' magazine and a years supply of Fresh Step litter.

"While filming 'Must Love Cats', I've seen that feline families are a devoted breed," said John Fulton, host of the new series and a judge of the 'Feline Fanatics Contest.' "Among countless others, i met a man who threw his meowing buddy a 200-person birthday bash complete with cat fashion show. We're hosting this contest for all feline fanatics in America so we can find and honor the everyday people doing extraordinary things for their cats."

Nominations for the contest will be accepted until October 17, 2010 at www.facebook.com/freshstep or freshstep.promo.eprize.com/feline. To register, simply upload one photo of your cat, and share a brief description that answers why you think you are a 'Feline Fanatic." Following the entry period, a panel of judges will select five finalists who will compete in online voting to become the Ultimate Feline Fanatic. America will select the winner by voting for its favorite once a day from November 9th - 29 on Fresh Step's Facebook page. The four runners up will each receive a years supply of Fresh Step litter.

"Must Love Cats" is due to debut early next year, and is a celebration of fascinating felines and the people who love them. From cats that saved their owners lives, to swanky cat hotels, the series covers all things cat. It combines a mix of amazing stories, interesting facts and trivia, and musician host Fulton hopes to prove that America is filled with cat-lovers from coast to coast.

"My cross country journey in search of the most captivating cats showed me how much people love them," said Fulton. "Now, with the help of Fresh Step litter we are broadening our search so we can find the biggest and most devoted feline fanatics in America."

Please visit www.freshstep.com or www.facebook.com/freshstep for more information about the contest.
To learn more about 'Must Love Cats', please go to www.animalplanet.com.

Bev Hahler | @redhotvegan
Bev, a vegetarian since she was 14 years old, became more interested in veganism several years ago after studying Agro-business as part of an Ecology degree. Follow Bev on her blog and Facebook.

Photo credit: cc: flickr.com/photos/mindas

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