Ben & Jerry’s, the ice cream brand associated with the peace and love generation, is taking the claim “all natural” off its label after pressure from a health advocacy group.
While alkalized cocoa, corn syrup, and partially hydrogenated soybean oil may sound delicious, they are not natural, according to The Center for Science in the Public Interest, the group that pressed Ben & Jerry’s to make the change in its labeling.
In a letter released by Ben & Jerry’s parent company Unilever, the company explained that they were not altering any recipes or ingredients, just removing the claim “all natural” from the label:
Whether or not Ben & Jerry’s uses an ‘all natural’ claim, we will continue to use the most natural ingredients we can find.
Since the company claims to source its product as socially responsible as possible, how about milk from hormone free cows and cage free eggs?
Photo credit: cc: flickr.com/photos/israel-avila