23 September 2010

Generation Y's driving habits cause concern for auto industry

This is bad news for the automotive industry: adults between the ages of 21 and 30 account for 7% less of the miles driven than the same age group did back in 1995. Compared to older drivers, this particular group of society, called “Generation Y”, considers cars a source of toxicity and smog; they even prefer alternative options to hybrid electric vehicles.

As a result, this group drives less and doesn’t own as many cars. Generation Y frequently utilizes alternative modes of transportation, such as mass transit or car-sharing. This causes a bit of concern for the auto-making industry, since this generation is the largest one to date and a substantial portion of the car-buying market.

Rather than purchasing vehicles today's youth puts its money into current technology, such as cell phones, digital music and software and uses commute time to increase productivity.

“It’s a matter of mind-set far more than affordability,” William Draves, president of Learning Resources Network, told Kiplinger.

Geanna Marek
Geanna was born and raised in veg-friendly Portland where she currently works as a freelance writer and librarian assistant. Find Geanna at her sustainable vegan living blog greenveganliving.com.

Photo credit: flickr.com/photos/bike