This season, in an effort to keep the locker rooms and the suites at Soldier Field smelling stink-free and clean, OMI Industries, manufacturers of the Fresh Wave brand, has signed on as a sponsor of the Chicago Bears during the 2010-2011 football season. The eco-friendly Fresh Wave solutions use the power of nature—with ingredients such as Lime, Pine Needles, Aniseed Clove, Cedarwood, and Water—for safe, non-toxic odor elimination without the use of perfumes or fragrances.
The Fresh Wave sponsorship of the Chicago Bears will be supported through a variety of integrated marketing communications efforts focused on consumer engagement and product trial. Throughout the season, Fresh Wave products will be featured in guest suites and select events hosted by the Chicago Bears organization, including the much anticipated NFL 101 evening at Soldier Field. Additionally, consumers following the @fresh_wave Twitter handle and the Fresh Wave Facebook fan page will receive exclusive chances to win gifts from Fresh Wave."Football is one of the great American pastimes. As a company that is based in the Chicagoland area and manufactures all of its products in the United States, we couldn't be more excited to sponsor the celebrated Chicago Bears," said Philip M. Coffey, President and Managing Director of OMI Industries. "From mini-leagues to professional football, no matter what the age of the player, we know how difficult it is to remove sweaty smells from uniforms and football equipment. Partnering with this remarkable team at a stadium steeped in history provides the perfect platform for the Fresh Wave brand to demonstrate to families how effectively, efficiently and safely our solutions tackle tough odors."
For more information about Fresh Wave environmentally-friendly products, visit www.freshwaveworks.com.
Photo credit: cc: flickr.com/photos/dgphilli