22 September 2010

John Paul DeJoria of Paul Mitchell to showcase pet care line on QVC

John Paul DeJoria, CEO and co-founder of Paul Mitchell, has announced that his pet care line John Paul Pet will be featured on QVC on September 23 at 5 p.m. ET.

DeJoria, known for revolutionalizing the salon industry by banning animal testing for Paul Mitchell products, believes that "pets deserve the royal treatment" therefore he created specially formulated shampoos, conditioners, and wipes that address our furry friend’s most common grooming and hygiene needs.

"All of us at John Paul Pet are thrilled and very proud to bring John Paul Pet products to QVC," DeJoria said. "QVC is dedicated to providing its customers with the most innovative and contemporary products. Its programming is distributed to more than 166 million homes worldwide and is the ideal medium for John Paul Pet to reach consumers familiar with the Paul Mitchell name brand and those looking for innovations in pet care."

John Paul Pet actively supports local outreach programs and events through the Humane Society of America shelters, ASPCA, and PAWS and DeJoria himself is an avid supporter of a number of animal welfare organizations including Last Chance for Animals, World Wildlife Federation, and the Sea Shepherd Conservation Society.

During the QVC broadcast, which will have John Paul Pet co-founder John Capra as the presenter, the following products will be showcased:
  • The John Paul Pet Total and Complete Hygiene System Three-Pack - Features all three of John Paul Pet's innovative pet wipes: full body and paw wipes, ear and eye wipes and tooth and gum.
  • The John Paul Pet Total and Complete Hygiene System - Features the John Paul Pet Waterless Foam Shampoo, which is a thick, rich, luxurious foam created to penetrate, clean and deodorizes pet coats.
For more information visit www.johnpaulpet.com or call 1-888-588-1119.

Daelyn Fortney | @daelyn
Daelyn is the co-founder & managing director of This Dish Is Veg. In addition to her work at TDIV, Daelyn homeschools her three daughters.

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Photo credit: johnpaulpet.com