21 September 2010

KFC recruiting college coeds to advertise Double Down on their derrieres

Louisville-based purveyor of all things chicken, grease and disgust, KFC, has discovered a new way to market its bun-less menu superstar the Double Down, and as usual class and sophistication are in order.

The uncaring yet admittedly savvy fast food chain is actively recruiting college co-eds to sport red sweat pants that feature the Double Down’s logo located on the gluteus maximus region of the wearer.

The young ladies who actually decide to turn themselves into human billboards for the sodium filled sphygmomanometer busting sandwiches can expect customized sweat pants (of course), a $500 stipend, KFC gift checks for distribution and continued low self-esteem when the Double Down causes their posteriors to become double wide.

The campaign marks yet another clever strategy in KFC’s effort to market to its key demographic, stupid impressionable young men, a fact that definitely doesn’t escape the company’s brass who have experienced profit margin induced executive-gasms since the inception of the Double Down.

“It’s hard to imagine anyone escaped the buzz of the Double Down earlier this year,” said John Cywinski, Chief Marketing and Food Innovation Officer for KFC. “But in an effort to reach consumers coast-to-coast, and especially our key target of young men, we’ve established yet another advertising first – one that’s fitting of the Double Down’s head-turning history.”

Classy as usual KFC.

Eric Fortney | @elfortney
Eric is the co-founder & executive editor of This Dish Is Veg. In addition to his TDIV work, Eric is a father of three, runner, and lover of the outdoors.

Receive our weekly newsletter to get a sneak peek at upcoming articles, special giveaways, and behind-the-scenes information. We do not sell, spam, or share your email address. Click here to sign up.

Photo credit: kfc


  1. Not real shocking that KFC that sells food originating from objectified animals also objectifies women. What a bunch of a**holes.

  2. I see nothing wrong with this at all. Young hotties pushing awesome food. It doesn't get any better than that.

  3. I think to comply with truth in advertising the woman who pimp KFC should be 200 plus pounds....

  4. My family has a looong history of Type II diabetes and high blood pressure so restaurants like KFC to me are just pure evil. Anything they do is just downright wrong.

  5. You veg types always take things so seriously. Lighten up a bit its just a way to advertise. Poor college kids have no money, 500 bucks can buy books and food. I think its great that KFC is giving back.

  6. Where can I sign up? I need the cash.

  7. I guarantee most of this supposed stipend goes to beer and other party supplies. Ya know like makeup. They aren't giving back anything you anonymous idiot.

  8. Ophorondeus9/21/10, 1:08 PM

    I tried the Double Down earlier this year. Afterwards I felt like I had eaten a bowl of salt. I couldn't stop drinking water and subsequently I bloated up like a balloon.

  9. Well, it's great to see that "giving back" now includes animal cruelty and promoting illnesses linked to eating salty, fatty trash.

    For the love, people, read ONE book on nutrition or factory farming before you comment. Heck, there are even documentaries [Food, Inc. etc] now to make your educational adventures a real breeze. Press play.

  10. Man I am with Jim, college chicks handing out coupons for fried chicken. That sounds like heaven to me.

  11. Art and Jim are still trying to pry their hairy knuckles from dragging on terra firma. You two should be ashamed of yourselves! Which leads me to KFC executives talking about head turning while discussing ads for two pieces of meat on young women's rears. *Shudder* This company is gross from top to bottom.