21 September 2010

KFC recruiting college coeds to advertise Double Down on their derrieres

Louisville-based purveyor of all things chicken, grease and disgust, KFC, has discovered a new way to market its bun-less menu superstar the Double Down, and as usual class and sophistication are in order.

The uncaring yet admittedly savvy fast food chain is actively recruiting college co-eds to sport red sweat pants that feature the Double Down’s logo located on the gluteus maximus region of the wearer.

The young ladies who actually decide to turn themselves into human billboards for the sodium filled sphygmomanometer busting sandwiches can expect customized sweat pants (of course), a $500 stipend, KFC gift checks for distribution and continued low self-esteem when the Double Down causes their posteriors to become double wide.

The campaign marks yet another clever strategy in KFC’s effort to market to its key demographic, stupid impressionable young men, a fact that definitely doesn’t escape the company’s brass who have experienced profit margin induced executive-gasms since the inception of the Double Down.

“It’s hard to imagine anyone escaped the buzz of the Double Down earlier this year,” said John Cywinski, Chief Marketing and Food Innovation Officer for KFC. “But in an effort to reach consumers coast-to-coast, and especially our key target of young men, we’ve established yet another advertising first – one that’s fitting of the Double Down’s head-turning history.”

Classy as usual KFC.

Eric Fortney | @elfortney
Eric is the co-founder & executive editor of This Dish Is Veg. In addition to his TDIV work, Eric is a father of three, runner, and lover of the outdoors.

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Photo credit: kfc