21 September 2010

PSAs featuring Disney’s Tinker Bell to inspire positive energy efficiency practices

In an effort to encourage today’s youth and their parents to establish positive energy efficiency practices, the U.S. Department of Energy (DOE) and the Advertising Council have launched a new set of public service announcements (PSAs) starring Disney’s Tinker Bell.

“We are pleased to expand our energy efficiency campaign with these new PSAs developed in collaboration with the Department of Energy and The Walt Disney Studios,” said Peggy Conlon, President & CEO of the Ad Council. “These new PSAs, featuring Tinker Bell, will provide children with simple energy saving tips and inspire families to take action so we can become less energy dependent.”

According to an online survey released by the Ad Council, 87% of tweens ages 8-12 say that saving energy is important and 65% believe that saving energy on a daily basis is not difficult. This is an important statistic because energy use is currently on the rise around the world with global demand expected to increase 50% above 2005 levels by 2030. Projections indicate that electricity demand alone in the U.S. will rise 29% over that same period.

The new PSAs feature scenes from Disney’s movie Tinker Bell and the Great Fairy Rescue and are designed to educate 8-10 year olds on how to save energy. Children—with their parent's permission— can visit www.energy.gov/kids to find fun, simple tips on energy efficient behaviors and learn about new technological advances to reduce energy consumption in the home.

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Daelyn Fortney | @daelyn
Daelyn is the co-founder & managing director of This Dish Is Veg. In addition to her work at TDIV, Daelyn homeschools her three daughters.

Photo credit: The Ad Council