17 September 2010

Bob Harper and Quaker Oats team up to encourage healthy morning routines

According to a recent survey by Quaker Oats, the majority of those questioned believe eating a healthy breakfast is essential for anyone looking to get a jumpstart on their morning yet nearly half do not eat breakfast every day. That’s why the Chicago-based hot cereal giant and The Biggest Loser fitness trainer Bob Harper have teamed up to encourage Americans to begin each day with a healthy breakfast.

"Our priority is to teach people the benefits of eating a healthy breakfast and motivate them to rethink what it means to start their days with an amazing morning that includes Quaker oatmeal," explained Shelley Haus, Director of Breakfast, Quaker Oats. "Through our partnership with Bob Harper, we will work together to energize consumers and provide them with ways to live a healthier lifestyle starting with their morning routine."

Now through October 8, consumers can visit www.Facebook.com/Quaker to enter the Quaker Amazing Mornings Contest. Three lucky winners will be chosen to win a visit from our favorite vegan trainer, Bob Harper who will review each winner’s morning routine and provide personalized tips to live a healthier life. Additionally the three will receive a two month supply of Quaker’s new oatmeal varieties and four weekly visits from a local registered dietitian.

"It's time for Americans to reprioritize their mornings – and eating a healthy breakfast should be a top priority for both children and adults," said Harper. "We all know breakfast sets the tone for the rest of the day, which is why I'm so excited to work with Quaker to help more Americans jumpstart their morning routines."

In addition to a healthy breakfast, Bob Harper offers the following advice:
  • Step Away From the Phone. Turn off or leave your handheld computer or phone in another room while getting ready in the morning. Although you may think you're multitasking, you're actually causing yourself stress. Instead, relax while getting ready by listening to a favorite CD or radio station.
  • Add Whole Grains. Complement your breakfast with more whole grains to help get you to your next meal.
  • Family Matters. Connect with your family. Spend a few minutes with your kids or significant other to talk about their day – it'll help with their health and well being.

For more information on the Amazing Mornings Contest, visit www.quakeroats.com and www.Facebook.com/Quaker.

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Daelyn Fortney | @daelyn
Daelyn is the co-founder & managing director of This Dish Is Veg. In addition to her work at TDIV, Daelyn homeschools her three daughters.

Photo credit: facebook.com/quaker