08 September 2010

PETA celebrates 30th anniversary with launch of ‘PETA Butter’

A fact that is well known throughout the Midwest is that I am a Bona Fide golly peanut butter-acnois freak—that was for my fellow “A Christmas Story” fans. In other words I really like peanut butter, so I can really appreciate the way PETA is commemorating its 30th anniversary with its version of the all-American sandwich favorite, coincidentally called PETA butter.

"Peanut butter is used on one of the most popular sandwiches in America—and it's vegan—so PETA Butter was a natural choice," said PETA President Ingrid E. Newkirk.

New York City-based Peanut Butter & Co. is producing the all-natural, fresh-roasted peanut filled delight that also includes a tad bit of salt—kind of like PETA itself.

PETA Butter is being offered in 16 ounce jars complete with a “specially designed” PETA logo. It is available online at Peanut Butter & Co.’s website or you can pick it up in person at the company’s Sullivan Street sandwich shop for a mere $5. A portion of all sales will be donated to the PETA's "Pledge to Be Veg campaign."

In addition to being offered to us common folk, the nutty spread will also be included in gift bags presented to guests who will be attending PETA’s “star-studded” 30th anniversary gala in Hollywood.

Attendees like Pamela Anderson, host Alec Baldwin, Anjelica Huston and Kellan Lutz will have the honor of making a PETA Butter and Jelly sandwich after the big event. How lucky can a person be?

Eric Fortney | @elfortney
Eric is the co-founder & executive editor of This Dish Is Veg. In addition to his TDIV work, Eric is a father of three, runner, and lover of the outdoors.

Photo credit: PETA