27 August 2010

PETA bestows Samsung with GOODY Award for viral video

People for the Ethical Treatment of Animals (PETA) handed out a GOODY Award—given to companies whose ads show respect to animals—to electronics manufacturer Samsung for its clever viral video featuring a redneck hunter being foiled by a deer and an eagle.

The hunter, who is rocking a mullet along with some obviously questionable oral hygiene practices, repeatedly attempts to bag a large buck with his huntin’ rifle, but every time the man appears to have his target dead to rights, the deer gracefully escapes just in the nick of time.

Near the conclusion of the commercial the reason for the buck’s timely getaways is revealed. His buddy, an eagle flying overhead with a Samsung Bluetooth headset, alerts the deer, who also is sporting a Samsung Bluetooth device, of the hunter’s location. The hunter, so frustrated with his bad luck, throws a temper tantrum that leads to him nearly shooting a game warden. It’s funny, trust me.

"Samsung's ad reflects society's evolved attitudes toward animals and shows that compassion is a far better marketing tool than cruelty," says PETA Executive Vice President Tracy Reiman. "Hunting has no place in a modern society that is striving to protect animals and be kind."

Props go out to Samsung for providing us a chance to see a redneck hunter being tricked by nature’s finest. Too bad it’s not real.

Watch the video:

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Photo Credit:  video screen capture