09 August 2010

The U.S. was just the beginning, McDonald’s announces global sales rise 7% in July

Fast food king and frequent This Dish Is Veg target McDonald’s announced today that global sales grew an impressive 7% in July. The U.S. market is up 5.7%, Europe 5.3% and Asia/Pacific, Middle East and Africa a Big Mac sized 10.1%. This is great news for the World’s largest peddler of heart attacks in a sack but disappointing—not surprising—news for those of us who desire a healthier and more compassionate planet.

"Our customers are at the heart of everything we do, and our strong July sales performance reflects our commitment to them," said McDonald's Chief Executive Officer Jim Skinner. "We're listening to our customers and offering the right combination of high-quality food and beverage choices, convenient locations with extended hours, and outstanding value across the entire menu."

Ironic, really, that Mickey D’s CEO uses the word “heart” in a release touting the franchisor’s notable sales growth. The same customers that McDonald’s cherishes so much are the same people eating the processed, fried and fat ladened rubbish that they call “high-quality food.”

“Heart” he says, interesting, when considering McDonald’s still refuses to switch to cage-free eggs. Only 64-percent of universities, Au Bon Pain, Starbucks, Burger King, Denny's, Carl's Jr., Hardee's, Quiznos, UFood Grill and Subway have made the switch. Apparently keeping costs lower is more important than changing to a supplier that utilizes cage-free systems rather than the barbaric and outdated battery cages.

And how can we complete a McDonald’s story without mentioning nutrition—or lack thereof. The American Heart Association suggests eating 1500 mg of sodium per day, this memo never reached the offices of Ronald and Grimace—who coincidentally more Mickey D’s patrons are starting to resemble. One of the Golden Arch’s signature sandwiches, the Big Mac, contains 1040 mg of sodium alone. Combine that bad boy with large order of fries, 350 mg of sodium, and your daily intake is just about complete.

So again, Mr. Skinner, what’s that about “heart”?

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