Fashion designer Stella McCartney designed a new t-shirt and tank-top to promote the Meat Free Monday campaign. The apparel, made from organic cotton jersey, features a print by Linda McCartney called “Lucky in Daisies.”

The clothes will be launched this month in the Stella McCartney flagship store in Bruton Street, London. Online shoppers can find the items on Stella McCartney’s website.

Paul McCartney and his daughters, Stella and Mary, launched Meat Free Monday in 2009 to raise awareness of the environmental impact of meat production and consumption. The McCartney’s believe that everyone can make a difference by participating in at least one meat-free day each week.

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Photo Credit: screen capture