27 July 2010

Smart Balance to launch organic soy milk at Whole Foods


Smart Balance, purveyors of my favorite vegan buttery spread, has stepped into the organic soy milk arena with the national launch of Earth Balance Organic Soymilk—available exclusively at Whole Foods beginning in August.

"We are thrilled to be partnering with Whole Foods, a retail industry leader in providing new and innovative products to health-conscious consumers, on the launch of our new Earth Balance Soymilk,” said Smart Balance Chairman and Chief Executive Officer Stephen Hughes. “This new product joins the super-premium family of Earth Balance® branded products, including buttery spreads, shortenings and nut butters. Importantly, it will provide consumers with the only refrigerated soy milk product in the market that is both organic and Non-GMO Project certified."

Earth Balance Organic Soymilk is made with non-genetically modified soybeans grown in the United States and will be offered in the traditional soy milk varieties including Original, Vanilla, Chocolate, and Unsweetened. Packaging for the new item will feature a recipe from Alicia Silverstone’s The Kind Diet.

Whole Foods Market stores across the country will be holding sampling demonstrations of Earth Balance Organic Soymilk throughout the month of August.

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