07 May 2010

PepsiCo and Waste Management introduce on-the-go recycling kiosks


In an effort to reward consumers for recycling, PepsiCo and Waste Management have teamed up to create on-the-go recycling kiosks. The initiative is designed around PepsiCo’s goal to increase U.S. beverage container recycling from a rate of 34% to 50% by 2018.

The computerized receptacles, called Dream Machines, include a personal reward system that allows consumers to collect and redeem points for every beverage container they recycle. The program will also support career training, education, and job creation for returning U.S. veterans with disabilities.

The Dream Machines will be provided by Waste Management’s subsidiary company, GreenOps LLC, and operated by Greenopolis.

“It takes only a small change in behavior to make a big difference for our planet. If every household in the U.S. recycled just three more plastic bottles a month, we could divert more than 23 million pounds of plastic from our landfills each month and increase the amount of recycled plastic used to manufacture new bottles,” said Jeremy Cage, PepsiCo and Head of the Dream Machine recycling initiative. “We’ve built in emotional and material rewards, including support of the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), to help motivate people who do not actively recycle to join the movement.”

“As the largest recycler in North America, we know that convenience is key to increasing capture rates of recyclable materials, especially in public spaces,” said David Aardsma, senior vice president of sales and marketing for Waste Management. “Our investment in innovative recycling technologies like GreenOps furthers our goal of providing customers with cost-efficient, environmental solutions and improving recycling rates across the country.”

For more information about the Dream Machine, visit www.facebook.com/DreamMachine.



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Photo Credit:PepsiCo