04 May 2010

New Metro ads urge Discovery to drop ‘Sarah Palin’s Alaska’

To coincide with their campaign to get Discovery Communications to drop “Sarah Palin’s Alaska,” Defenders of Wildlife unveiled large ads on the walls of the Silver Spring Metro Station. Discovery, which is headquartered in Silver Spring, Md., plans on airing a nature-based television show on TLC hosted by the former governor of Alaska.

Defenders of Wildlife has purchased a giant outdoor banner ad visible from Discovery’s headquarters and has timed the ad to appear during Discovery’s annual shareholders’ meeting, scheduled for May 5.

“Sarah Palin’s extreme anti-wildlife record should raise serious doubts about whether she is someone whom Discovery Communications should elevate on television,” commented Defenders of Wildlife President Rodger Schlickeisen. “As Alaska’s governor, Palin opposed protections for polar bears and beluga whales and supported a bounty on wolves and she continues to adamantly deny the causes of global warming. Discovery Communications made a big mistake when they agreed to air this show. It’s time for them to recognize this mistake and pull the plug on ‘Sarah Palin’s Alaska’.”

“It is so disappointing that Discovery is willing to risk its reputation as an environmental leader and educator for eight hours of TV featuring a political punch-line,” continued Schlickeisen. “If Discovery airs this show as they have promoted it, they will either give Palin the opportunity to espouse her anti-conservation views or green wash her reputation. Neither of these options is acceptable.”

The ad campaign, which will also be seen in area bus shelters, will run though this month and follows a record-breaking response to the organization’s email campaign supported by CREDO Action, Care2.com, Change.org, and Defenders of Wildlife Action Fund. The campaign has generated over 520,000 respondents.

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Photo Credit: defenders.org