01 April 2010

Corporate accountability group says it’s time to retire Ronald McDonald

It’s time to send Ronald McDonald into retirement like Joe Camel, says Corporate Accountability International.

The organization has the backing of over half the respondents in a recent poll conducted by Lake Research Partners for Corporate Accountability International. The poll found that the majority of respondents have a favorable impression of the clown but over half say they “favor stopping corporations from using cartoons and other children’s characters to sell harmful products to children.” Close to 50% support retiring Ronald McDonald as a corporate sponsor.

“This clown is no friend to our children or their health,” said Senior Organizer Deborah Lapidus of Corporate Accountability International. “No icon has ever been more effective in hooking kids on a harmful product. Kids have become more obese and less healthy on his watch. He’s a deep-fried Joe Camel for the 21st Century. He deserves a break, and so do our kids.”

Corporate Accountability International notes that over the last 30 years, obesity has tripled in children ages 2 to 5 and the shocking numbers correlate directly to an increased consumption of McDonald’s and similar types of fast food.

“Ronald’s everywhere, so parents can’t constantly monitor his influence and no one’s better at making children desire what's unhealthy,” said Frances Moore Lappé, co-founder and co-director of the Small Planet Institute. “It’s time Ronald stopped inundating our children and hindering parents’ best efforts to feed their kids well. He’s had his day, the sad results are in, and it’s time for him to go.”

Corporate Accountability International is headquartered in Boston and has been challenging corporate abuse for more than 30 years. Additional information can be found at www.retireronald.org.

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