31 March 2010

PETA awards ad agency for ‘Fiddling Beaver’ commercial

PETA has awarded BBDO New York with the Humane Ad Agency Award for their decision to use animatronic technology in the Monster.com “Fiddling Beaver” commercial. The ad follows a violin-playing beaver as he searches for work on the popular job search website.

"By using humane alternatives to animal 'actors,' BBDO New York is making both a compassionate choice and a sound business decision," says PETA Executive Vice President Tracy Reiman. "More and more consumers are calling for the humane treatment of animals, and they want to patronize businesses that endorse similar values."

BBDO is also responsible for the GE GeoSpring Hybrid Water Heater commercial which shows snow monkeys in their natural habitat and uses an animatronic monkey hand to turn up the heat.

Monster.com Fiddling Beaver commercial:

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Photo Credit: video screen capture