29 March 2010

CVS GreenBagTag program to support World Wildlife Fund

In celebration of Earth Day CVS/pharmacy will begin donating five cents to the World Wildlife Fund (WWF) each time a GreenBagTag is sold.

A program that started in October 2009, GreenBagTag holders earn rewards every time they decline a plastic bag at checkout and scan their tag. On every fourth scan the tagholder receives a $1.00 Extra Buck bonus that can be spent on purchases from the store.

"CVS/pharmacy is committed to improving the lives of the people and communities we serve, and that includes helping our customers adopt more eco-friendly practices," said Helena Foulkes, executive vice president and chief marketing officer, CVS Caremark. "Our new GreenBagTag program provides an easy way for shoppers to take a small step in going green, while also receiving Extra Bucks as an incentive for joining us in making an impact in the fight to reduce waste from disposable plastic bags.

"Over the first six months alone, shoppers have embraced the GreenBagTag program and have scanned their cards about 4 million times to date – earning $1 million in Extra Bucks. We are excited to be able to further show our support for global conservation efforts by donating a portion of the proceeds from GreenBagTag sales to WWF."

CVS/pharmacy will donate a minimum of $100,000 and a maximum of $125,000 to WWF from April 1, 2010 through March 31, 2011.

For more information on the ExtraCare Rewards program and the GreenBagTag, visit www.cvs.com/ExtraCare or follow the program on Twitter www.Twitter.com/CVS_Extra.

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Photo Credit: CVS