26 March 2010

Hanes launches new national environmental advertising campaign


Apparel giant Hanes has launched a new national environmental advertising campaign which will showcase the company’s efforts to provide eco-friendly products. The ad, called “For Future Generations,” takes a comical approach to an otherwise serious subject and will begin airing the week of April 5 during prime time shows such as American Idol, Glee, and Modern Family.

The ad: Two men are walking through a mall. One wearing eco-friendly Hanes products and clearly helping the planet’s future generations. The other is not wearing Hanes green apparel and receives disapproving glares from children throughout the shopping center. The clever commercial makes the point that as a society we must do all we can to ensure the greenest possible future for our children.

"Hanes products are in nearly nine out of 10 U.S. households, and research shows that consumers want to buy products from companies they believe are environmentally responsible," said Sidney Falken, senior vice president, Hanes brand. "We want to share what we've been doing in the area of environmental responsibility because it's important to us that our customers feel even better about purchasing Hanes products, knowing that the brand they've known and trusted for generations is taking steps to help ensure a greener future for generations to come."

As part of the brand’s commitment to environmental responsibility, Hanes has created EcoSmart Fleece apparel, which is made in part from recycled plastic bottles. In 2010, 25 million plastic bottles will be reused for Hanes’ fleece products. In addition, Hanes EcoSmart Socks are made with 55% recycled cotton fiber and the fabric in 67% of Hanes men's and boys' undershirts are made using renewable energy.

For more information about Hanes’ green efforts and to view the “For Future Generations” commercial visit www.hanesgreen.com.

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Photo Credit: HANES