23 March 2010

Head of Sony Pictures urges theaters to move toward healthier snacks

Michael Lynton, chairman and CEO of Sony Pictures, spoke to theater owners at the annual ShoWest convention in Las Vegas. He revealed the results of a recent survey which found that two-thirds of movie patrons said they would purchase healthy concessions if available.

The Sony executive insisted that he believes audiences should still have access to popcorn, soda, and candy but added, "By bringing healthier snacks into your concession stands, you would be helping our country meet an urgent public health need."

Lynton suggested theaters include fruit cups, vegetables with dip, yogurt, granola bars, baked chips, and unbuttered popcorn.

The Alliance for a Healthier Generation has offered assistance in helping theaters transition to healthier concessions.

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