17 March 2010

UK government climate change ads banned over ‘exaggerated’ claims

A UK ad campaign using bedtime stories and nursery rhymes to warn of the dangers of climate change has caused a fuss in the land across the pond.

Two advertisements which ran in UK newspapers as part of the government’s Act of CO2 campaign have been banned by Advertising Standards Authority (ASA) after receiving 939 complaints. The watchdog group found that the ads made exaggerated environmental claims about the threat of global warming.

One of the banned ads said,”Rub a dub, three men in a tub, a necessary course of action due to flash flooding caused by climate change."

The second read, “Jack and Jill went up the hill to fetch a pail of water. There was none, as extreme weather due to climate change had caused a drought.”

A commercial featuring a father reading a bedtime story about the horrors of climate change has been cleared by the ASA and will be allowed to continue running on television.

Banned ads:

Watch the 60-second commercial:

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Photo Credit: actonco2.direct.gov.uk