10 March 2010

Gap partners with Cotton Incorporated for nationwide denim drive


Gap and Cotton Incorporated are working together to launch the “COTTON. FROM BLUE TO GREEN.®” program which encourages customers to donate old denim at their local Gap store. The items will be recycled into UltraTouch™ Natural Cotton Fiber Insulation and donated to communities in need. Customers who make a denim donation will receive a 30% discount off new denim purchases.

"We hope the drive will help foster awareness about cotton's recyclability among our consumers, while enabling them to give back to communities in need," said Marka Hansen, President, Gap North America. "What's more, with denim-on-denim being one of this spring's key trends, we think this is the perfect time to take the COTTON. FROM BLUE TO GREEN.® denim drive nationwide to retail locations for the first time, giving customers an opportunity to recycle their old denim and pick up the latest Gap denim at a special discount."

Customers may make their donation until March 14 in approximately 1000 stores across North America and Puerto Rico.

Since its inception in 2006, Cotton Incorporated’s COTTON. FROM BLUE TO GREEN.® denim drive has collected 14,566 denim pieces nationwide and has recycled enough cotton to create fiber insulation for over 540 homes.

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