Mercy For Animals (MFA) has launched a billboard campaign in Las Vegas urging residents to adopt a vegetarian diet. The ads feature precious baby animals and read, "Why love one but eat the other? Choose Vegetarian.”

Vegas Veg sponsored the billboard ads with hopes of motivating locals to choose a meatless diet for the benefit of animals, the planet, and their health.

The nine billboards placed throughout Sin City will be viewed more than 10 million times over the course of the next month.

"The hidden cost of every hot dog, burger, and nugget is egregious cruelty to animals," says MFA's Executive Director Nathan Runkle. "Before reaching the dinner table, cows, pigs and chickens endure a nightmarish life of intensive confinement, mutilations without painkillers, violent handling and finally, a merciless slaughter."

Mercy For Animals is a non-profit animal advocacy organization headquartered in Chicago with offices in New York City, Asheville, and Columbus. In January the group released shocking hidden camera video exposing the dark side of factory dairy farms. MFA accepts charitable contributions to help with the cost of pro-vegetarian ad campaigns.


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