04 March 2010

New poll indicates America in the midst of a ‘compassion boom’


(photo credit: cc: flickr.com/photos/deapeajay)

A new PARADE poll, “What America Cares About,” suggests that America is in the midst of a “compassion boom.”

The poll, completed by 1,008 adults ages 18 and over, found that 98% of respondents have engaged in at least one activity to make a difference, 91% have done so in the past 18 months, and 78% believe that the actions of one person can improve the world. 90% said they are working to teach their children the importance of activism.

"This research really shows that Americans care deeply about making a difference," says the article's author, Michael Berland who, as president of the polling firm Penn Schoen and Berland, conducted the PARADE poll. "It also underscores what motivates Americans to act, what doesn't and what keeps them from doing even more. It's one of the most uplifting polls I've done."

When asked what they would do if given $100,000 to donate to charity, providing basic food and shelter was at the top of the list. Research to cure diseases was next with animal welfare getting the number 4 spot followed by education, human rights, and literacy.

In an effort to support innovative ideas, PARADE has partnered with the Pepsi Refresh Project which will award more than $20 million in 2010 in the form of grants to fund ideas from individuals, non-profits and pro-social businesses that will make the world a better place to live.

Follow This Dish Is Vegetarian on Twitter

More Dish:
USDA veterinarian testimony to disclose slaughterhouse violations
American Humane recognizes ‘Avatar’ and ‘Harry Potter’ with Pawscar awards
Humane Society honors 131 Legislators for animal protection work
Gilbert Arenas assists PETA at fur-coat giveaway
Mitt Romney poses for pictures with staff of vegetarian friendly restaurant