01 March 2010

Chipotle supports food documentary ‘What’s On Your Plate’


(photo credit: whatsonyourplateproject.org)

Chipotle Mexican Grill, in collaboration with schools and organizations throughout the U.S., is working with Aubin Pictures in screening the food documentary, “What’s On Your Plate?"

The film follows two 11-year old girls as they explore food from farm to fork. Over the course of one year, Sadie and Safiyah traverse through New York City speaking with food activists, farmers, storekeepers, and their families with the goal of learning where food comes from.

"We made this film so kids could encourage other kids to ask where food comes from, what's in it, and what they can do to improve their own eating habits," said Catherine Gund, mother of Sadie and director of the film, ‘What's On Your Plate?’ "We're thrilled that Chipotle is partnering with us to spread the message that kids can ask these questions and take a stand for themselves, their families and the planet."

On their journey the girls, who are both vegetarian, have an in-depth conversation about meatless eating options while dining at Chipotle. The restaurant is backing the movie because of its long-standing belief in serving food from sustainable sources.

"It's amazing to see two young kids address the issue of where our food comes from in such an empowering way," said Mark Crumpacker, chief marketing officer of Chipotle. "It's important for people, including kids, to understand issues related to the food they eat, and we believe this film will reach them in a way that is more informed and honest than is typical in how food is marketed to children."

Chipotle will host private screenings of “What’s On Your Plate?” in schools, libraries, and after-school programs throughout the year.

Watch the trailer:


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