23 February 2010

Celebrities support new ADI anti fur report ‘Bloody Harvest’

(photo credit: ad-international.org)

Iconic fashion model, Twiggy, joins Animal Defenders International (ADI) in urging UK fashion designers to stop using fur at London Fashion Week. Twiggy joins an ever-increasing list of celebrities who are working with ADI to denounce the use of fur including Stella McCartney, Mary McCartney, Brian Blessed, Meg Mathews, Ricky Gervais, Samantha Janus, and Belinda Carlisle.

Over 40% of fur used in the UK, where fur farming is illegal, is sourced from Finland— one of the largest fur producing countries in the world. Recently ADI launched an undercover report, Blood Harvest, which reveals the horrible conditions and cruelty that animals are subjected to while living on fur farms.

“I am very sad that some designers are still using real fur when the fake alternatives are so effective and so easily obtainable. I hope this ADI report helps the fashion industry realize that these poor animals are kept in such terrible and inhumane conditions. Is it really worth this cruelty just for fashion’s sake? I don’t think so,” said Twiggy.

ADI provides the following fur facts:

• Pelts of up to 15-20 foxes or 60-80 mink are required to make ONE fur coat.
• Wild foxes live up to 15 years and mink live up to 10 years,
• Lifespan of mink and fox bred for fur is ONLY 8 MONTHS
• Babies born without the prerequisite pelt quality ARE KILLED IMMEDIATELY
• An increase in fur for fashions sake means now over 400 designers use fur in their collections
• LFW designers using fur on the catwalk include: Mathew Williamson, Caroline Charles, Todd Lynn and Charlie Le Mindu

“It’s really disappointing to see fur making a comeback on the fashion catwalks,” states ADI Chief Executive, Jan Creamer. “Some in the fashion industry have chosen to close their eyes and hearts to the truth about fur production. This investigation is a wake-up call – it is no longer acceptable to ignore the suffering, and designers must take responsibility for the way that their fur is produced.”

Watch Bloody Harvest below.  Warning: This is a view into the factory fur farming world. By nature, the footage is graphic and deeply upsetting.

For more information visit www.ad-international.org.

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