21 February 2010

Doctors and celebrities launch 21 Day Vegan Kickstart program

(photo credit: 21daykickstart.org screen capture)
After a successful run in January, Physicians Committee for Responsible Medicine (PCRM) is launching another installment of the 21-Day Vegan Kickstart program starting March 1. PCRM has teamed up with actress Alicia Silverstone, basketball superstar John Salley, Kris Carr, Dean Ornish, M.D., T. Colin Campbell, Ph.D., Rip Esselstyn, and many others to lend encouragement and support to those looking to switch to a healthier way of eating.

Based on research by Dr. Neal Barnard, founder and president of PCRM, the free online program will provide all the support and essential information for those wishing to move toward a plant-based diet.

Dr. Barnard explains, “Low-fat vegan diets are so popular nowadays because they are the easiest way to trim excess weight, prevent diabetes, cut cholesterol, lower blood pressure, prevent and reverse heart disease, and reduce cancer risk. They even trim our carbon footprint.”

Those participating in the 21-Day Vegan Kickstart program will have access to vegetarian recipes, cooking tips, an interactive vegan restaurant guide, and a 21-day meal plan. Additionally celebrities will share personal stories about their eating habits and offer advice on food choices and grocery shopping.

The 21-Day Vegan Kickstart goes live on March 1 at 21DayKickstart.org. Website visitors are welcome to register now for emailed tips and recipes. Participants may provide a phone number at sign up to receive celebrity phone calls.

Physicians Committee for Responsible Medicine (PCRM) is a nonprofit organization that promotes preventive medicine, conducts clinical research, and encourages higher standards for ethics and effectiveness in research.

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