16 February 2010

Mattel takes social networking to the dogs with Puppy Tweets

(photo credit: Amazon.com images)

Mattel, makers of Barbie and Matchbox cars, is venturing into the pet market for the first time with a social 'netwoofing' product called Puppy Tweets.

Dog owners simply attach the Puppy Tweet tag with integrated motion and sound sensors to their pup’s collar. The product broadcasts to a USB receiver that is attached to a home computer. After downloading Mattel’s software and creating a Twitter account for Rover, Puppy Tweets captures the dog’s level of activity whether barking, sleeping, playing, or eating and translates the activity into one of 500 canned tweets.

“I bark because I miss you. There I said it. Now hurry home,” may be generated after a loud woof.

While running around the house Fido may produce, “I finally caught that tail I’ve been chasing and…OOUUUCHH!”

Dog owners are warned, however, Puppy Tweets is a toy. The tweets that are transferred to Spot’s Twitter account do not necessarily match the activity of the dog.

Puppy Tweets is available for pre-order at $29.99 on Amazon.com in Puppy Tweets Blue and Puppy Tweets Pink.

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