Doritos challenged fans to submit ideas for a Doritos brand Super Bowl XLIV commercial. Six finalists received $25,000 and then America voted for the top 3 submissions.

“Underdog” by jwsvoboda made it into the final three. The commercial shares the story of a dog who wants a Dorito from a man sitting on a park bench. The man notices that the dog is wearing a bark shock collar and tells the pup he must speak to get a chip. The dog finds a way to get his chip and a little revenge.

Watch the commercial:


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