After hearing about Meat Free Monday, an intrigued Gwyneth Paltrow invited Paul McCartney to write an article for GOOP about the campaign. For those not familiar with GOOP, it’s a weekly lifestyle newsletter put together by actress Gwyneth Paltrow who encourages readers to “nourish the inner aspect.”

McCartney happily accepted Paltrow’s invitation and explained the reasoning behind Meat Free Mondays. “In 2006, the United Nations issued a report which stated that the livestock industry as a whole was responsible for more greenhouse gas emissions than the whole of the transport sector put together.”

The former Beatle and longtime vegetarian went on to list facts presented by the UN then continued, "With this in mind, my family and I launched Meat Free Monday in the UK, an idea which has been gaining support from people like Tom Parker-Bowles who, after a lifetime of denigrating vegetarians, recently wrote in his Daily Mail column, 'I wince at the memory of my boorish antics' and who pronounced himself 'intrigued' by MFM: 'There's no doubting the plain common sense of the message… Meat Free Monday is something to really savour'. Another supporter is Al Gore who stated that initiatives like Meat Free Monday 'represent a responsible and welcome component of a comprehensive strategy for reducing global warming pollution and simultaneously improving human health.'”

Paul McCartney urges readers to avoid meat at least once a week which will help “save this beautiful planet of ours.”

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