The Humane Society of the United States (HSUS) is launching a new line of cruelty-free, all-natural, certified-organic dog food. The brand, called Humane Choice, will be sold at PETCO, Whole Foods, and many independently owned pet supply stores.

Humane Choice offers pet owners a wholesome and nutritious food to feed their beloved pooches. The food contains no animal-based products and does not support the factory farming industry.

"Americans are concerned about the food we eat, and it just makes sense that we'd be concerned about the food we provide to our pets," said Wayne Pacelle, president and CEO of the HSUS. "Humane Choice is a nutritious, environmentally friendly and ethically responsible food for our best friends. Every bag of Humane Choice helps us celebrate the pets we love, and provides us with additional resources to help animals through our programs."

The product is currently available online and at select PETCO and Whole Foods locations in New Jersey and New York. Additional locations will begin selling Humane Choice in the spring.

HSUS will receive 6% of the wholesale price and will use the money to fund various programs such as spay and neuter, undercover investigations, rescue efforts, and veterinary care.

For more information visit the Humane Choice website.

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