Jesse James, founder of West Coast Choppers and husband to Sandra Bullock, is urging people to help him find his pit bull, CinnaBun, who has been missing since 2 p.m. PT on Jan. 25. The dog disappeared from his bike shop located in Long Beach, CA.

As posted on the West Coast Choppers website, “Please keep your eyes out for our little gal, she’s a light brown and white pit bull, 9 months old, cropped ears, full tail, hazel eyes. Last seen wearing a large pink collar near West Coast Choppers and Cisco Burger on Anaheim St./710 Freeway in Long Beach.”

Followers of James’ Twitter can get updated information and pictures. A “Help Find CinnaBun” Facebook page has also been set up.

James is offering a $2000 reward for the return of his beloved dog.

UPDATE 1/31 via Twitter: *Reward $5000* 4 retrn of Cinnabun missng in #longbeach 562-983-6666