PETA (People for the Ethical Treatment of Animals) has been denied an advertising spot on NBC during the Macy’s Thanksgiving Day Parade. In the ad, titled Grace, “you hear from one straightforward little girl as she tells it exactly like it is for turkeys who are killed for holiday meals when asked to say grace around her family's dinner table.”

NBC denied the spot claiming that the “commercial does not meet NBC Universal standards" after asking for and receiving additional information from PETA. The ad did not include any graphic images.

PETA hoped to use the ad to inform and empower children watching the Macy’s Thanksgiving Day Parade.
Watch the ad:


'Grace': PETA's Thanksgiving ad